WOG
As a content strategy with a focus on UGC, it has delivered a 10-fold increase in reach and a steady increase in subscribers
Tasks
Ensure organic growth of new fans and development of the brand’s community on Instagram.
Maximize audience reach through Instagram Stories to announce promotions, news, and special offers.
What we've done
- We developed a comprehensive SMM strategy aimed at attracting the audience and developing loyalty.
- We created original photo and video content that meets brand standards and attracts a new audience.
- We developed a separate strategy for Instagram Stories with the integration of promotional and informational content.
- We added interactive elements to enhance interaction (polls, reactions, questions in Stories).
- We stimulated UGC content (user-generated content) and integrated it into publications and Stories.
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subscribers during the campaign
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more Stories reach compared to posts
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views per each of published Stories
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UGC content as a driver of loyalty, engagement, and new fans
Campaign creative media
This project turned out to be cool — shall we do the next one together?
info@mediahead.com.ua
+380671030280
Схожі проєкти
2018 — 2020
WOG for heart
The creative approach increased audience engagement and turned attention into real results.
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