Tasks
To introduce the IXEO Power ironing system to the market and reach a target audience of ~2.5 million users.
To increase product knowledge among the audience that is already familiar with the brand ~ 4 million users.
What we've done
- We developed a communication strategy with a focus on influencer marketing.
- We selected and engaged opinion leaders whose audience trusts their recommendations, and whose advertising integrations organically fit into the style of their content.
- We created 4 key messages that focused on the main advantages of the product.
- We created 23 pieces of unique content tailored to the target audience to ensure maximum reach.
x0
reduction of the cost per contact
with a potential client
from UAH 0.08 to UAH 0.02
with a potential client
from UAH 0.08 to UAH 0.02
0.08 uah
0.02 uah
0
million potential customers learned about the product at the first stage
0
million contacts with the target audience after budget optimization
x0
reduction in CPE (cost per thousand reach) after cost optimization
from UAH 0.3 to UAH 0.15
from UAH 0.3 to UAH 0.15
0.3 uah
0.15 uah
This project turned out to be cool — shall we do the next one together?
info@mediahead.com.ua
+380671030280
Would you like to work for us? hr@mediahead.com.ua
Схожі проєкти
All rights reserved 2025 ©Mediahead