How should you develop your business or brand? How can you improve your key metrics? Which goals and tasks should take priority, and which are secondary? These are some of the critical questions we help answer.
A well-crafted strategy mitigates risks associated with selecting the wrong interaction points with your target audience, choosing ineffective messages, and, ultimately, wasting your advertising budget while failing to achieve key business objectives.
Why do you need a Strategy?
- Market insights: Understand the market landscape and define goals to achieve a specific market share.
- Audience alignment: Update your understanding of your target audience and how they make purchasing decisions.
- Progress tracking: Monitor the achievement of your goals and key business milestones.
Stages of Strategy development
- Briefing:
- Analyze the client’s objectives.
- Gather detailed input and initial insights about the campaign.
- Research:
- Collect primary and secondary data for analysis and decision-making.
- Analysis:
- Study market trends, assess the brand’s position among competitors, and set measurable goals.
- Solution development:
- Define tools and approaches to achieve your goals.
Strategy components
Briefing:
- Detailed client brief
- Goals and objectives of the strategy
- Criteria for evaluating effectiveness
- Hypotheses for initial testing
Research:
- Qualitative research: Focus groups, surveys, and observations
- Quantitative research: Competitor ad budgets, placement formats, audience size in Ukraine
- Desk research: Adapting secondary data to align with brand goals
Analysis:
- Market trends in the chosen category
- Product consumption scenarios
- Barriers to demand
- Target audience analysis
- Consumer decision-making journey
- Competitor analysis (budgets, formats, creatives, seasonality)
- Clear conclusions for strategic decisions
Solution development:
- Consumer interaction ecosystem: Tailored to every stage of the buyer’s journey
- Timeline: Mapping out consumer interactions
- Media plan: Deploying tools to achieve brand objectives
- Presentation: Detailed proposal with defined KPIs
What will you gain?
Clear objectives
- Long-term marketing goals
- Marketing, communication, and media objectives
Audience insights
A precise understanding of your real target audience and how to attract and retain them:
- Socio-demographic profiles
- Purchase behavior (e.g., product research, devices used, post-purchase behavior)
- Online behavior (Internet usage goals, interests, affinity websites)
- Consumer decision-making journey
Expert recommendations
- Media plan: Use the most effective tools and strategies.
- Budget allocation: Optimize investment across advertising tools.
- Affinity sites: Identify the most relevant platforms for your audience.
- Timeline: Pinpoint peak months for consumer interaction.
Refined Communication
- Identify barriers to purchasing.
- Define the core consumer insight.
- Develop a key communication message and creative platform.
Why choose us?
Experience & Expertise
Our specialists have over 10 years of experience in developing effective advertising strategies.
Cutting-edge tools
We leverage licensed tools from leading research firms (TNS, Nielsen, Factum Group) to ensure data-driven strategies.
Fair collaboration
Thanks to our extensive client base and corporate discounts with advertising sales houses, we provide the best rates for placements.
Effective advertising channels
We conduct in-depth analyses of key interaction points with your audience, evaluating channel reach and affinity to maximize impact.
