Blog

12.2024

How Much Do Pharmaceutical Companies Spend on Online Advertising?

The pharmaceutical market has traditionally been one of the largest advertisers in Ukraine. In the first half of 2019 alone, ...

12.2024

Email Marketing: How to Ensure Your Emails Are Read

Igor Potievsky, CEO of the strategic internet agency Mediahead, shares insights on the effectiveness of email marketing, its challenges, and ...

12.2024

Audio Advertising in Digital: Why and How?

According to analysts at GlobalWebIndex, most people listen to music online, with 62% using streaming services. But why is the ...

12.2024

What Is SEO? Popular Myths About SEO

If we earned a dollar every time someone said, “SEO is black magic/scam/quackery/self-deception” (choose the right answer), we probably wouldn’t ...

12.2024

Goals and Functions of Performance Marketing Channels

Businesses launch online advertising campaigns with specific objectives. These goals can be categorized into two types: branding and conversion. Performance ...

12.2024

In Video We Trust: Why Your Brand Needs YouTube

Self-isolation, pandemics, and looming crises have tested the resilience of Ukrainian businesses. Companies are now compelled to explore new ways ...