Media planning helps determine the best communication channels to engage with your audience, the placement of advertising messages, the timing of their release, and the allocation of the available budget.
Media planning is the process of creating an effective media mix (selection of websites, formats, timeframes, and targeting). As a result, we develop a plan to achieve the marketing goals of brands, trademarks, products, and services.
The main distinction of media advertising lies in its key advantage – capturing consumer attention through the visualization of information. The visual channel of information perception is the most common, as the majority of people are considered visual learners.
By delivering information visually, this type of advertising is quickly perceived by consumers, enhancing the effectiveness of display ads.
Stages of Creating a Media Strategy:
- Audience Analysis
- Selection of Advertising Formats
- Determination of Seasonality
- Balancing Reach and Frequency
- Effectiveness Forecast
Results:
- Number of Audience Contacts
- Increased Brand Awareness
- Growth in Brand Preferences
- Website Traffic Growth
- Enhanced Brand Recognition
- Improved Loyalty
The exact scope of work for developing a media strategy for your product will depend on:
- Your goals
- The nature of your business
- Existing statistics
What affects the cost of a media campaign?
- Size of the online audience
- Advertising formats
- Advertiser category
- Competitors’ volume and activity
- Targeting
- Seasonality
Why choose us?
FLEXIBILITY
We offer non-standard display solutions.
AGILITY
Our team conducts continuous monitoring, promptly responds to unexpected performance metrics, and always has a backup plan.
RESULT-DRIVEN FOCUS
ACHIEVING SPECIFIC KPIs
