2018 — 2020

WOG for heart

The creative approach increased audience engagement and turned attention into real results.

Develop a creative idea for a social project — the Road to the Heart charity initiative.

To attract the audience’s attention to the Road to the Heart campaign.
Increase the awareness of the WOG brand.
Integrate social responsibility into the company’s marketing strategy.
Increase the audience reach and strengthen communication with subscribers in social networks.

We organized a Facebook contest where users shared ideas on how to decorate the wall of the Amosov National Institute of Cardiovascular Surgery.
We created a mural sketch based on the subscribers’ suggestions and implemented it together with the artist and construction team.
We shot a promotional video for social media that received over 54,000 views.
The campaign raised over UAH 1,130,000 for new medical equipment for preterm infants.

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increase in Facebook fans over the year of cooperation

09.2019

09.2020

+0%

increase in Instagram fans over the year of cooperation

09.2019

09.2020

monthly social medias audience reach

INSTAGRAM FACEBOOK

video views

VIDEO