2020 — 2022
Kredobank
We created a comprehensive strategy that helped Kredobank become one of the TOP 50 banks in Ukraine
Tasks
Ensure 60,000 registrations for the new debit card Pravylna kartka at Kredobank branches.
Increase product awareness among the target audience.
What we've done
- We segmented the audience and developed separate communication messages for each segment.
- We used a multichannel approach: DISPLAY and VIDEO channels served to increase product awareness and reach the audience. FACEBOOK/INSTAGRAM, GOOGLE SEARCH, DISCOVERY ADS channels provided the volume of planned conversions ( requests).
- We optimized the budget by redistributing funds from Google Search and GDN to social networks, which ensured the necessary conversion dynamics.
- We conducted SEO-optimization of texts and placed them on 21 major information portals in Ukraine.
- We organized an influence marketing campaign, engaging opinion leaders for organic integrations into their content.
+0%
conversion rate in issued cards
0%
exceeding the initial goal
of 60,000 registrations
of 60,000 registrations
0
registrations for the card
TOP0
Kredobank entered the list of the largest banks of Ukraine by the number of regular customers.
Campaign creative media
This project turned out to be cool — shall we do the next one together?
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